Business

Shedding light on the ever-growing business of sports; from CSR expenditure to public-private partnerships, to involving private players in the development of talent.

Sports Agents

‘Gods’ of Cricket: Understanding the Role of Players’ Agents

Written by Tanay Gokhale  There is no arguing that Sachin Tendulkar was the first Indian (and perhaps even global) cricket ‘brand’. Mark Mascarenhas was instrumental...
LoL-Esports-Championship-1024x576 (1) The Bastion

Virtual Battlegrounds: Where “Digital Athletes” are Making a Strong Case for Themselves

Written by Kartik Sundar  When ESPN first broadcasted “The International” in 2014, they were met with waves of criticism from their base audience. For the...
Sports Tech

Making India Great: The Urgent Need for Sports Technology

Co-authored by Aditya Vikram and Tanay Gokhale  It doesn’t take an ardent sports fan to notice that technology has insidiously impacted the way we view,...
ICC World Cup 2019 The Bastion

A “World Cup” of 10 Teams?

Written by Sreeradh Radhakrishnan  2007 was one of the worst years for any cricket fan in India and Pakistan. Fans of both teams saw their...
Europe Football

Show Me The Money!

Co-authored by Parkhee Rattan & Tanay Gokhale A few months ago, Neymar Jr. shifted from FC Barcelona to Paris St. Germain for a whopping sum...

The Indian Grand Prix: Where Has It Gone?

Researched by Yash Budhwar Written by Tanay Gokhale Between 2011 and 2013, India hosted three editions of the Indian Grand Prix at the Buddh International Circuit...
BPL, La Liga, Bundesliga, Serie A, Ligue 1

From Beautiful to Opulent: Europe’s Big Five Football Leagues are Pulling Away

Often referred to as ‘the beautiful game’, football is the most popular sport in the world and is played across 6 continents, from the...
Former NBA player Muggsy Bogues, right, coaches students from the Mahindra NBA challenge youth league

Reaching New Heights: What does the NBA plan for India?

Basketball, like many other sports in India, has consistently been in the shadow of cricket. Despite the fact that passionate NBA fans around the...
Kabaddi outskirts to Pro Kabaddi League

Rising from the Dust: The Pro Kabaddi League is Here to Stay

Anup Kumar. Rahul Chaudhuri. Surender Nada. If these names ring a bell in your head, then you must be another viewer submerged under the...
Indian Super League and I-League

The Identity Crisis of League Football in India

India is on the cusp of a footballing explosion. The Indian Super League, now entering its fourth year, has continued to garner enormous investment....