Business

Shedding light on the ever-growing business of sports; from CSR expenditure to public-private partnerships, to involving private players in the development of talent.

No Spend, No Gain: CSR’s Hand in Gilding Indian Sports

Written by Tanay Gokhale We have all heard, spoken and wondered about India’s failure to produce Olympic medal-winners proportional to its population. With an impressive...
ICC World Cup 2019 The Bastion

A “World Cup” of 10 Teams?

Written by Sreeradh Radhakrishnan  2007 was one of the worst years for any cricket fan in India and Pakistan. Fans of both teams saw their...

Online Fantasy Sports in India Need Uniform Legislation and Regulatory Certainty

The rapid growth in India's gaming industry is being fuelled by enhanced connectivity, with a growing youth population having shifting needs of social interaction....
Former NBA player Muggsy Bogues, right, coaches students from the Mahindra NBA challenge youth league

Reaching New Heights: What does the NBA plan for India?

Basketball, like many other sports in India, has consistently been in the shadow of cricket. Despite the fact that passionate NBA fans around the...

What Happens to Olympians After the Olympics?

The monetary and in-kind rewards offered to the current set of Olympians must translate into supporting them towards 2024, along with creating a sustainable pool of talent for future editions of the Games.

No Place to Shine: What the Absence of the IPL Means for Unheralded Talent

It is the summer of 2015. The Eden Gardens is rife with anticipation. The Kolkata Knight Riders’ “mystery weapon” is a 20-year-old leg spinner...
Indian Super League and I-League

The Identity Crisis of League Football in India

India is on the cusp of a footballing explosion. The Indian Super League, now entering its fourth year, has continued to garner enormous investment....
Kabaddi outskirts to Pro Kabaddi League

Rising from the Dust: The Pro Kabaddi League is Here to Stay

Anup Kumar. Rahul Chaudhuri. Surender Nada. If these names ring a bell in your head, then you must be another viewer submerged under the...
LoL-Esports-Championship-1024x576 (1) The Bastion

Virtual Battlegrounds: Where “Digital Athletes” are Making a Strong Case for Themselves

Written by Kartik Sundar  When ESPN first broadcasted “The International” in 2014, they were met with waves of criticism from their base audience. For the...
Apple watch

Data Data Everywhere, Whose is it to Give?

Written by Sourya Reddy & Swagam Dasgupta  It was a bone-dry morning in the middle of May, much like any other summer in Delhi. Although...