Shedding light on the ever-growing business of sports; from CSR expenditure to public-private partnerships, to involving private players in the development of talent.

ICC World Cup 2019 The Bastion

A “World Cup” of 10 Teams?

Written by Sreeradh Radhakrishnan  2007 was one of the worst years for any cricket fan in India and Pakistan. Fans of both teams saw their...
USA Soccer

Making Soccer Great Again

Written by Sreeradh Radhakrishnan Despite playing in every FIFA World Cup between 1990 and 2014 and even hosting the 1994 World Cup, the United States...

The Dragon’s Growing Might: China’s Big Bet on Sports

Written by Sourya Reddy 2008 was an important year for China, as it successfully hosted the summer edition of the Olympics while bagging the highest...
LoL-Esports-Championship-1024x576 (1) The Bastion

Virtual Battlegrounds: Where “Digital Athletes” are Making a Strong Case for Themselves

Written by Kartik Sundar  When ESPN first broadcasted “The International” in 2014, they were met with waves of criticism from their base audience. For the...

What Happens to Olympians After the Olympics?

The monetary and in-kind rewards offered to the current set of Olympians must translate into supporting them towards 2024, along with creating a sustainable pool of talent for future editions of the Games.
Europe Football

Show Me The Money!

Co-authored by Parkhee Rattan & Tanay Gokhale A few months ago, Neymar Jr. shifted from FC Barcelona to Paris St. Germain for a whopping sum...

Mumbai City FC: What Does the CFG Deal Mean For Indian Football?

City Football Group-One of the leading private owners and operators of football clubs such as Manchester City has acquired a 65% stake in Mumbai...
Sports Tech

Making India Great: The Urgent Need for Sports Technology

Co-authored by Aditya Vikram and Tanay Gokhale  It doesn’t take an ardent sports fan to notice that technology has insidiously impacted the way we view,...

Whose Olympics is it Anyway? The Edokko Dilemma

What elements have complicated Tokyo’s ability to assure the world that the Olympics will be held amidst a pandemic?

Putting the Athlete First: Data Protection in Sports

Written by Swagam Dasgupta & Sourya Reddy  Fitbit. Apple. Samsung. Boltt. Huawei. What do all these companies have in common? The ability to tell you...