Business

Shedding light on the ever-growing business of sports; from CSR expenditure to public-private partnerships, to involving private players in the development of talent.

ICC World Cup 2019 The Bastion

A “World Cup” of 10 Teams?

Written by Sreeradh Radhakrishnan  2007 was one of the worst years for any cricket fan in India and Pakistan. Fans of both teams saw their...

No Spend, No Gain: CSR’s Hand in Gilding Indian Sports

Written by Tanay Gokhale We have all heard, spoken and wondered about India’s failure to produce Olympic medal-winners proportional to its population. With an impressive...
Indian Super League and I-League

The Identity Crisis of League Football in India

India is on the cusp of a footballing explosion. The Indian Super League, now entering its fourth year, has continued to garner enormous investment....

Is the Sports Industry India’s Next Big Thing?

Researched and written by Sreeradh Radhakrishnan. India put on its best ever show since 1985 at the recently concluded 22nd edition of the Asian Athletics...

What Happens to Olympians After the Olympics?

The monetary and in-kind rewards offered to the current set of Olympians must translate into supporting them towards 2024, along with creating a sustainable pool of talent for future editions of the Games.

The Gambling Industry’s Legal War: Searching for the Line Between Luck and Skill

Written by Kartik Sundar  After a gruelling five days of high-stakes competition, the Delhi Panthers emerged victorious in the first season of the Poker Sports...
BPL, La Liga, Bundesliga, Serie A, Ligue 1

From Beautiful to Opulent: Europe’s Big Five Football Leagues are Pulling Away

Often referred to as ‘the beautiful game’, football is the most popular sport in the world and is played across 6 continents, from the...
LoL-Esports-Championship-1024x576 (1) The Bastion

Virtual Battlegrounds: Where “Digital Athletes” are Making a Strong Case for Themselves

Written by Kartik Sundar  When ESPN first broadcasted “The International” in 2014, they were met with waves of criticism from their base audience. For the...
USA Soccer

Making Soccer Great Again

Written by Sreeradh Radhakrishnan Despite playing in every FIFA World Cup between 1990 and 2014 and even hosting the 1994 World Cup, the United States...

Putting the Athlete First: Data Protection in Sports

Written by Swagam Dasgupta & Sourya Reddy  Fitbit. Apple. Samsung. Boltt. Huawei. What do all these companies have in common? The ability to tell you...