Business

Shedding light on the ever-growing business of sports; from CSR expenditure to public-private partnerships, to involving private players in the development of talent.

ICC World Cup 2019 The Bastion

A “World Cup” of 10 Teams?

Written by Sreeradh Radhakrishnan  2007 was one of the worst years for any cricket fan in India and Pakistan. Fans of both teams saw their...
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Making Soccer Great Again

Written by Sreeradh Radhakrishnan Despite playing in every FIFA World Cup between 1990 and 2014 and even hosting the 1994 World Cup, the United States...

The Indian Grand Prix: Where Has It Gone?

Researched by Yash Budhwar Written by Tanay Gokhale Between 2011 and 2013, India hosted three editions of the Indian Grand Prix at the Buddh International Circuit...

Putting the Athlete First: Data Protection in Sports

Written by Swagam Dasgupta & Sourya Reddy  Fitbit. Apple. Samsung. Boltt. Huawei. What do all these companies have in common? The ability to tell you...

A Decade on, What Can the 2010 CWG Stadia Offer Sports in India?

Historically speaking, nations have used sport as a medium to showcase their culture, progress and development. Hosting multi-discipline international events like the Olympics, Asian...

How the AFC is Painting Indian Football’s Evolution

If you asked fans to paint a picture of Indian Football, you might receive a bright, sunshiney rendering from some of them, perhaps with...

Public Private Partnerships: The Win-Win Recipe for Indian Sport?

  Over the past decade, Indian sport has seen a great change in terms of its value to players and fans. It has evolved into...

No Spend, No Gain: CSR’s Hand in Gilding Indian Sports

Written by Tanay Gokhale We have all heard, spoken and wondered about India’s failure to produce Olympic medal-winners proportional to its population. With an impressive...

Sun, Sand and Cricket: The UAE Story

Written by Sreeradh Radhakrishnan  Despite never having achieved test status, the United Arab Emirates (UAE) has been an integral part of the cricketing world for...
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Virtual Battlegrounds: Where “Digital Athletes” are Making a Strong Case for Themselves

Written by Kartik Sundar  When ESPN first broadcasted “The International” in 2014, they were met with waves of criticism from their base audience. For the...