Business

Shedding light on the ever-growing business of sports; from CSR expenditure to public-private partnerships, to involving private players in the development of talent.

Indian Super League and I-League

The Identity Crisis of League Football in India

India is on the cusp of a footballing explosion. The Indian Super League, now entering its fourth year, has continued to garner enormous investment....

A Decade on, What Can the 2010 CWG Stadia Offer Sports in India?

Historically speaking, nations have used sport as a medium to showcase their culture, progress and development. Hosting multi-discipline international events like the Olympics, Asian...
Sports Agents

‘Gods’ of Cricket: Understanding the Role of Players’ Agents

Written by Tanay Gokhale  There is no arguing that Sachin Tendulkar was the first Indian (and perhaps even global) cricket ‘brand’. Mark Mascarenhas was instrumental...
LoL-Esports-Championship-1024x576 (1) The Bastion

Virtual Battlegrounds: Where “Digital Athletes” are Making a Strong Case for Themselves

Written by Kartik Sundar  When ESPN first broadcasted “The International” in 2014, they were met with waves of criticism from their base audience. For the...

How the AFC is Painting Indian Football’s Evolution

If you asked fans to paint a picture of Indian Football, you might receive a bright, sunshiney rendering from some of them, perhaps with...
USA Soccer

Making Soccer Great Again

Written by Sreeradh Radhakrishnan Despite playing in every FIFA World Cup between 1990 and 2014 and even hosting the 1994 World Cup, the United States...

The Damage is Already Done: An Aesthetic Argument Against the European Super League

The ESL is only the latest instalment in making football a repetitive, formulaic, and homogenous enterprise that flattens the game towards a singular aesthetic outlook.

How Can CSR Grant Agreements Be Redesigned to Not Stifle Non-profits?

The grant agreement reflects and amplifies the unequal power dynamic inherent to CSR, which manifests in the form of unfavourable conditions on the grantee.

Public Private Partnerships: The Win-Win Recipe for Indian Sport?

  Over the past decade, Indian sport has seen a great change in terms of its value to players and fans. It has evolved into...