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Shedding light on the ever-growing business of sports; from CSR expenditure to public-private partnerships, to involving private players in the development of talent.

On Shaky Ground: The I-League’s Uncertain Future

Written by Suyash Tiwari  The last couple of months have been an uncomfortable period for Indian football. As the I-League clubs struggle to maintain their...
Sports Tech

Making India Great: The Urgent Need for Sports Technology

Co-authored by Aditya Vikram and Tanay Gokhale  It doesn’t take an ardent sports fan to notice that technology has insidiously impacted the way we view,...

The Rise of the BCCI as India’s Sports Behemoth

  The Bastion: In-Depth   While the Indian cricket team has been delivering impressive performances on the field, the Board of Cricket for Control in...

Public Private Partnerships: The Win-Win Recipe for Indian Sport?

  Over the past decade, Indian sport has seen a great change in terms of its value to players and fans. It has evolved into...
BPL, La Liga, Bundesliga, Serie A, Ligue 1

From Beautiful to Opulent: Europe’s Big Five Football Leagues are Pulling Away

Often referred to as ‘the beautiful game’, football is the most popular sport in the world and is played across 6 continents, from the...

The Gambling Industry’s Legal War: Searching for the Line Between Luck and Skill

Written by Kartik Sundar  After a gruelling five days of high-stakes competition, the Delhi Panthers emerged victorious in the first season of the Poker Sports...
Indian Super League and I-League

The Identity Crisis of League Football in India

India is on the cusp of a footballing explosion. The Indian Super League, now entering its fourth year, has continued to garner enormous investment....

Sun, Sand and Cricket: The UAE Story

Written by Sreeradh Radhakrishnan  Despite never having achieved test status, the United Arab Emirates (UAE) has been an integral part of the cricketing world for...

Is the Sports Industry India’s Next Big Thing?

Researched and written by Sreeradh Radhakrishnan. India put on its best ever show since 1985 at the recently concluded 22nd edition of the Asian Athletics...
LoL-Esports-Championship-1024x576 (1) The Bastion

Virtual Battlegrounds: Where “Digital Athletes” are Making a Strong Case for Themselves

Written by Kartik Sundar  When ESPN first broadcasted “The International” in 2014, they were met with waves of criticism from their base audience. For the...