Grassroots Development

How sports can be used to better human development outcomes and help local communities.

Sports Agents

‘Gods’ of Cricket: Understanding the Role of Players’ Agents

Written by Tanay Gokhale  There is no arguing that Sachin Tendulkar was the first Indian (and perhaps even global) cricket ‘brand’. Mark Mascarenhas was instrumental...
golf in india

The Great Indian Golf Story

Co-authored by Parkhee Rattan & Tanay Gokhale As intense, visually exhilarating sports like Cricket, Football, Badminton, Tennis, Kabaddi, etc. capture the Indian consumer, Golf -...
Sports

Two Sides of a Coin: The Intimacy Between Sport and Development

Co-authored by Parkhee Rattan and Tanay Gokhale Last month, the University of Basel awarded an honorary doctorate to one of Switzerland’s biggest sports stars, Roger Federer. Arguably the...
Mixed-gender Tournaments and Women Coaches: How Sport Is Becoming a Breeding Ground for Feminism

Mixed-Gender Tournaments and Women Coaches: How Sport Is Becoming a Breeding Ground for Feminism

Co-authored by Chirag Chinnappa, Sreeradh Radhakrishnan and Siddhant Sachdeva  The movement for gender equality within India’s sports industry reached a major milestone in 2017 when...
Bhiwani Boxing Club with Coach Jagdish Singh

Through Bhiwani’s Eyes: A Tale of Boxing in India

In modern-day India, the game of boxing does not command a significant fan following, which commentators often attribute to the lack of discernible international...
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Badminton in India: Smashing the Way to the Top

Badminton is considered to be one of the fastest racket sports in the world. Apart from its fierce competitiveness, it is also very helpful...
Former NBA player Muggsy Bogues, right, coaches students from the Mahindra NBA challenge youth league

Reaching New Heights: What does the NBA plan for India?

Basketball, like many other sports in India, has consistently been in the shadow of cricket. Despite the fact that passionate NBA fans around the...
Kabaddi outskirts to Pro Kabaddi League

Rising from the Dust: The Pro Kabaddi League is Here to Stay

Anup Kumar. Rahul Chaudhuri. Surender Nada. If these names ring a bell in your head, then you must be another viewer submerged under the...
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K(Hello) India! – Start of a New Sporting Era?

The ‘Khelo India’ Scheme, launched by Sports Minister Vijay Goel in 2017, aims to inculcate a culture of sports among the youth in rural areas of the country. By launching...
Indian Super League and I-League

The Identity Crisis of League Football in India

India is on the cusp of a footballing explosion. The Indian Super League, now entering its fourth year, has continued to garner enormous investment....