Why Should Companies Invest in Sports? #Changethescript with Deepthi Bopaiah

Interviewed by Chirag Chinnappa; Edited by Nidhi Rejithlal.

In India, Corporate Social Responsibility (CSR) is defined as “corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare”. Often going under the radar, sports development was also a sector permitted for CSR activity alongside education, poverty alleviation, healthcare, and more.

CSR spending on the sports development sector has been negligible in comparison to others. While in absolute terms, the figures appear to grow year-on-year, sports sits at the very bottom of the pile. In conversation with Chirag Chinnappa, Deepthi Bopaiah — Executive Director of GoSports Foundation — explores why companies should be spending more on sports.