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Shedding light on the ever-growing business of sports; from CSR expenditure to public-private partnerships, to involving private players in the development of talent.

Public Private Partnerships: The Win-Win Recipe for Indian Sport?

Over the past decade, Indian sport has seen a great change in terms of its value to players and fans. It has evolved into...

On Shaky Ground: The I-League’s Uncertain Future

Written by Suyash Tiwari The last couple of months have been an uncomfortable period for Indian football. As the I-League clubs struggle to maintain their...

A “World Cup” of 10 Teams?

Written by Sreeradh Radhakrishnan 2007 was one of the worst years for any cricket fan in India and Pakistan. Fans of both teams saw their...

Crumbling Fortresses: Saving India’s Sports Stadiums

Written by Dhruv Raman You’re finally here. After the long walk through sixteen gates and a security escapade that involved hiding earphones in your shoes,...

Is the Sports Industry India’s Next Big Thing?

Researched and written by Sreeradh Radhakrishnan. India put on its best ever show since 1985 at the recently concluded 22nd edition of the Asian Athletics...

No Spend, No Gain: CSR’s Hand in Gilding Indian Sports

Written by Tanay Gokhale We have all heard, spoken and wondered about India’s failure to produce Olympic medal-winners proportional to its population. With an impressive...

Reaching New Heights: What does the NBA plan for India?

Basketball, like many other sports in India, has consistently been in the shadow of cricket. Despite the fact that passionate NBA fans around the...

Virtual Battlegrounds: Where “Digital Athletes” are Making a Strong Case for Themselves

Written by Kartik Sundar When ESPN first broadcasted “The International” in 2014, they were met with waves of criticism from their base audience. For the...

Sun, Sand and Cricket: The UAE Story

Written by Sreeradh Radhakrishnan Despite never having achieved test status, the United Arab Emirates (UAE) has been an integral part of the cricketing world for...

Grim Days for Ground(ed) Staff

This pandemic has brought all human activity and most industries across the world to a standstill. The IPL’s jam-packed stadiums, kids’ summer training camps...