Grassroots Development

Written by Tanvi Apte “It (Sport) has the power to unite people in a way that little else does. It is more powerful than government...

Written by Sourya Reddy “I don’t remember much; it was about 14 years ago, and I was 7. One day, my parents told my elder...

Written by Tanay Gokhale We have all heard, spoken and wondered about India’s failure to produce Olympic medal-winners proportional to its population. With an impressive...

Co-authored by Ishaan Banerji and P. Charith Reddy “The first thing I noticed in the village is that while boys play, girls work” - Franz...

Written by Sunalika Singh At the centre of any strong sporting country lies a successful youth training and development engine. Whether you look at China’s...

Written by Sunalika Singh Following the Rio Olympics in the summer of 2016, a question arose in the arena of International Sport; one with the...

Written by Tanay Gokhale There is no arguing that Sachin Tendulkar was the first Indian (and perhaps even global) cricket ‘brand’. Mark Mascarenhas was instrumental...

Co-authored by Parkhee Rattan & Tanay Gokhale As intense, visually exhilarating sports like Cricket, Football, Badminton, Tennis, Kabaddi, etc. capture the Indian consumer, Golf -...

Co-authored by Parkhee Rattan and Tanay Gokhale Last month, the University of Basel awarded an honorary doctorate to one of Switzerland’s biggest sports stars, Roger Federer. Arguably the...

Co-authored by Chirag Chinnappa, Sreeradh Radhakrishnan and Siddhant Sachdeva The movement for gender equality within India’s sports industry reached a major milestone in 2017 when...